Asas module

Frappe CRM for sales management

Alternative to Salesforce and Zoho CRM

Leads, deals, follow-ups, and calls in one place in Arabic, connected to quotes and invoices.

Available on request: We set it up for you when you ask for it.

Request it + Add to request All systems in Sales and CRM

System facts

Alternative to
HubSpot CRM, Salesforce, Zoho CRM
Built on
Frappe CRM (AGPL-3.0 license)
Hosting
We host it for you in Egypt: Link Datacenter in Egypt or Huawei Cloud, Cairo region
Language
Interface partly in Arabic
Sign-in
With your company's single sign-on
Ordering
On its own or in a bundle
Status
Available on request
Price
We send it to you after a short call

What it does for you

A modern system for your sales team: every prospective lead arrives in one unified hub, where sales reps guide them across Kanban stages until they convert into deals and paid invoices, with every email, phone call, and meeting note preserved. Follow-ups no longer vanish into personal mobile phones, and sales leadership always knows exactly where each opportunity stands. Because it lives on the same platform as your accounting system, closed deals flow straight into invoices without entering information twice.

It is a module of "Asas by FoundationCX".

Alternative to

If you are looking for an alternative to HubSpot, Salesforce, and Zoho, this replaces:

  • HubSpot.
  • Salesforce.
  • Zoho CRM.
  • Excel spreadsheets for tracking sales pipelines.

What you get

  • Lead capture: track referral sources, assign reps, and distribute leads automatically to your team.
  • Deals on a visual pipeline: drag-and-drop deals across lifecycle stages, displaying projected contract values.
  • In-app email communication: send and receive customer emails directly on the lead profile page.
  • Phone calls, tasks, and notes organized by client record, complete with follow-up reminders.
  • WhatsApp for Business: client conversations directly on their profile via the official WhatsApp Business API.
  • SLA response timers: alert notifications when lead response times exceed service limits.
  • Quotations and invoices generated directly from won opportunities on the exact same platform.
  • Sales reporting by representative and pipeline stage.

The system is built on Frappe CRM, a modern open-source customer relationship management system created by the developers of ERPNext.

Arabic and hosting in Egypt

  • Arabic: the interface is in Arabic, and screens are configured right-to-left during onboarding.
  • Hosting: we host it for you in Egypt. Customer information constitutes personal data, so retaining it within Egypt supports compliance with local personal data protection laws (infrastructure design).

From ready-made to built for you

  1. 01 As-is Frappe CRM deployed on your system.
  2. 02 Configured for your work deal pipeline stages, lead sources, sales team assignments, and distribution routing rules.
  3. 03 Customization custom fields and forms tailored to your products, plus specialized executive sales dashboards.
  4. 04 Built for you website lead capture forms feeding directly into the CRM, or integrations with digital advertising platforms.

Customization and building from scratch are part of our software and application development service.

Works with

  • On the same system: accounting to convert won deals directly into invoices.
  • Accessed via: single sign-on.
  • Part of: the Asas suite, and the "Egyptian Company" bundle.

Part of: Asas business suite , Egyptian company

  • Asas business suite

    Our product

    One suite in Arabic in Egypt: accounting, inventory, HR, CRM, email, files, documents, and meetings, with single sign-on.

    Alternative to: Google Workspace, Microsoft 365, Odoo

    • Demo
    • Full Arabic
    • In Egypt
    Details + Add to request

  • Single sign-on

    authentik

    Asas module

    One password and two-factor authentication for all systems; provision a user once across all apps with proper roles.

    Alternative to: Okta, Microsoft Entra ID

    • Demo
    • Full Arabic
    • In Egypt
    Details + Add to request

  • File storage and sharing

    Nextcloud Files

    Asas module

    Storage for company files, shared department folders, and granular permissions, with data kept in Egypt.

    Alternative to: Google Drive, Dropbox, OneDrive

    • Demo
    • Full Arabic
    • In Egypt
    Details + Add to request

  • Shared document editing

    Collabora Online

    Asas module

    Real-time browser editing for Word, Excel, and PowerPoint files in Arabic, collaborating simultaneously.

    Alternative to: Google Docs, Microsoft 365 Office Online

    • Demo
    • Full Arabic
    • In Egypt
    Details + Add to request

  • Team chat

    Nextcloud Talk

    Asas module

    Team chats and channels replacing personal WhatsApp groups, with all messages stored on your company server in Egypt.

    Alternative to: Slack, Microsoft Teams chat, Manual work and spreadsheets

    • On request
    • Partial Arabic
    • In Egypt
    Details + Add to request

  • Video meetings

    Nextcloud Talk

    Asas module

    Video and audio meeting rooms with screen sharing and recording, with no time limits, on your server.

    Alternative to: Zoom, Microsoft Teams, Google Meet

    • On request
    • Partial Arabic
    • In Egypt
    Details + Add to request

Who it is for

Frequently asked questions

What is a CRM system?

A customer relationship management system: centralizes prospective leads, pipeline deals, and customer touchpoints in one place, giving management clear visibility into opportunity stages and account ownership.

Is it an alternative to HubSpot or Salesforce?

Yes, for tracking leads, pipeline deals, and customer communications. The difference is it is open source with no per-user license fees, hosted on a server inside Egypt, and natively linked to accounting.

Does it send WhatsApp messages to clients?

Yes, via the official WhatsApp for Business API integration.

Can I migrate my clients from Excel?

Yes, we migrate your customer contact lists and open deals and review them with you (migration from your current software).

Our limits

  • WhatsApp messages route through Meta cloud infrastructure outside Egypt, which we configure according to your corporate governance policy.
  • The software is from its developer (Frappe); our work covers hosting, configuration, customization, and support.

CRM: Request it

Request it info@foundationcx.com